Personally this advert really winds me up.
Firstly, it suggests that dads have nothing to do with a child’s support and upbringing. Most children are able to enjoy the support of two parents, and it’s often the sharing of support that gives children the most opportunities. But in this advert, it’s all down to the mums. If the dad is around, he couldn’t care less what his son or daughter is up to.
Secondly, I despise “feel good” adverts like this, which have nothing to do with any product, they’re purely about telling you how wonderful the company is, how much they really care about you and how they understand you when others don’t. Utter rubbish. They are a company who recorded $82.6 billion dollars in sales in 2011. They were recently fined 200 million euros for price-fixing. They only care about increasing sales and beating competitors, and so they should.
If they really cared about mums (and dads) they could spend a little more of their $82.6 billion on their social responsibility programs.
Since starting this site I’ve had a look at other blogs out there by dads describing their experiences.
Brighton Dad – thebrightondad.wordpress.com
This is an excellent well written blog by a dad who’s been through it all. Started in December 2011, he describes life with one, two and now three children and like me, also juggles a commute into London each day. It’s still regularly updated and doesn’t shy away from any topics!
Diary about a daddy – daaddy.wordpress.com
This blog has been on and off since 2009 but appears to be back in full swing for 2012. It has a lighthearted look at the problems dads are faced with some great stories, including how he unexpectedly delivered his third child himself.
Smile and the world will smile with you, Sparkle and it will smile At you – smilingandsparkling.blogspot.co.uk
A relative newcomer starting in January 2012, this is another Mums view of being a parent with a two year old girl after suffering a difficult pregnancy and labour as well as post natal depression.
Please recommend other blogs/sites worth reading in the comments. Thanks!